About
Hello World's mission is to uncover and build talent in today’s under-represented youth who want to change the world.
Starting with scholarship opportunities.
Today’s measures of talent too often favor those with wealth, access, and networks.
For others to afford college, the scholarship application process can be a repetitive, monotonous experience, and many feel they may not stand out in the crowd to even apply.
We conducted a kickoff with Hello World to uncover user types, their goals, and prioritize what product areas to focus on first.
Hello World needed help to...
01
Build a global first, mobile-first product that will attract teens and connect them to new opportunities.
02
Incorporate mentors & subject matter experts into the experience to help up-level applicants in telling their story in a new, interesting way.
03
Successfully identify the top percent of various talent around the world & provide tools to narrow the talent pool to a subset of finalists.
Design Challenge
“How might we show individual growth, collaboration, and a unique voice for scholarship applicants”
Hello World has various partnerships with industry disrupters. In order to uncover hidden talent, Hello World wanted to present “challenges” to applicants and ask how they would solve today's problems.
Introducing the art of Collaboration
Collaborating with others to solve problems is an essential adult skill that's not taught in school curriculum. It was important for Hello World to find applicants who were "coachable" and willing to learn from others to continue their growth.
Improving peer feedback
Collaboration amongst peers emerged as a concept that would help promote awareness of different cultural perspectives, and also shine a light on those who were willing to learn from others and problem solve together.
To help ensure peer feedback was given thoughtfully to push a shared idea forward, I explored different prompts applicants could use when replying to posts.
The new scholarship application
Building a portfolio
Applicant's responses to challenges help build up their “portfolio” with which they can use to apply for Hello World sponsored scholarships.
This "portfolio" allows Hello World to observe who's "spiking" in different areas of talent, identify growth, and choose finalists for scholarships. Those who are chosen are matched with various subject matter experts based on participant’s interests to be mentored as they progress through the finalist funnel.
The Result
High Fidelity Wireframes
The wireframes & software built was handed off to Hello World. As we rolled off the project, they continued the visual design & branding for their product.
